Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it
Sprite has expanded its Slam Dunk competition with a multi-city tour in a search to find America’s best amateur dunker
AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs
Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22
Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation
Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses
Coca-Cola brand Sprite has launched a campaign in Europe that links music, reality TV and the Internet in a new way, by sponsoring an ongoing YouTube series about a young unknown British singer chosen to try her luck in the New York music scene—with advice from online viewers
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false
