Topic | Experiential

Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

Shoppers are green in their hearts. But in their shopping carts? That's another story. A new study by the Grocery Manufacturers Association and Deloitte

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning

Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client's brand

MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.

Kodak has teed off a new online fantasy golf-league game tied to its first partnership with the PGA Tour, a five-year deal that runs through 2014