The Nielsen Co. has analyzed the shopping habits of four key generations and has offered recommendations for consumer packaged goods marketers to improve in-store marketing aimed at each of these age groups.
Omnicom Group has created a national network of retail experts that will be available to various retail industries, such as quick-service restaurants, telecommunications providers, insurance, financial services companies and automotive companies
Catalina Marketing, which offers precision marketing and shopper-driven media, has hired a former Google executive to handle its digital services
PromoWorks and House Party have partnered to provide offerings for brand marketers that link in-store sampling and in-home marketing via customized programs
Enduring brands are never idle. They are ever changing, ever morphing, ever adapting. They cause trends and get caught chasing them, too, both as victor or victim
So you're heading out on a road trip? Sure, that jazzed up vehicle is bound to be noticed, but how best to get people who don't happen to be in the area to stop by
Corona Extra has signed a deal to become the new global premiere partner of the men's tennis tour. Corona replaces Mercedes-Benz after its deal expired at the end of 2008
A new online exchange called PopUpInsider.com matches landlords of vacant space with retailers and marketers looking to open temporary pop-up shops
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble
Office Depot is letting customers know that it is the official office products partner of NASCAR
