Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce
Hormel, the maker of Spam and Dinty Moore Stew, recently used radio and TV to take a national program down to a local level to drive consumers to retail.
Ghirardelli and its agency, The Smith Brothers, recently ran a series of sampling events, the largest promotion in the brand's history, distributing 1
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important
AFTER A LIVE EVENT, brands typically extend one type of communication to consumers to keep the conversation going. Unfortunately, this narrow approach
L'Oreal recently wrapped up a month-long college campus tour designed to allow students to try its Go 360 Clean deep facial cleansing collection. The
A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed
Foster Grant, that brand whose sunglasses grace the eyes of the sexy Hollywood star Raquel Welch in ads, is running its first Facebook contest using a bar code that can be scanned by consumers at retail
Nissan has more than 40 of its new Leaf vehicles riding along as support vehicles with an 800-mile, eight-day cycling road race. Of course, it is also showing off the cars benefits of being 100% electric
Marketing agency BFG Communications has been hired by Cartoon Network to organize its 30-city nationwide Move-It-Movement Tour. The tour extends a six-year effort to promote active and healthy living for children
