We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.
As a few warm days remind us that spring may not be too far away, it may be time to add plans for a street stenciling campaign. The eco-friendly promotions can add a spark to online contests, point the way to in-store campaigns or announce a new musical CD. Add some addition power by teaming…
The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.
When confronted by myriad choices, kids are impulsive and can sometimes be more attracted by a competitors’ brand if the packaging is more compelling. That’s why the brand has to be fully leveraged in package design to remind the child about the attributes and perceived higher value of the brand that drove them into the…
As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15. That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.
Toilet tissue is not something people tend to spend a lot of time thinking about. Many shoppers just grab a familiar-looking package off the shelf and toss it in their carts, and because price promotions are so common, there is not a lot of brand loyalty. Cottonelle senior brand manager John Stanwood talks to PROMO…
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season
Cottonelle Ultra is layering on a major campaign to one that helped increase 2010 fourth quarter sales.
Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.
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