Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? "Enjoying the smooth, rich taste of Diet Dr Pepper is a ...
Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl ...
You can track the UV index, and the SPF getting swabbed from beach to poolside. You can even estimate the calories consumed times the number of light
Procter & Gamble wanted to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and
Marge Simpson lets her hair down in the new Dove commerical If Wilma Flintstone had a squirt of styling gel back in the old days in Bedrock, she may have been able to better manage that stiff, high-flying orange hairdo. That's one of the premises for ...
Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a ...
Imported beer maker Newcastle Brown Ale is set to start a grassroots "edutainment" campaign to get the word out about the brands. Three-person street teams, called "Ale Blazers" will visit local bars around the country offering product samples and ...
Volkswagen of America, Inc. said it plans a pervasive brand presence at the Sundance Film Festival, which runs today through Jan. 30 in Park City, UT. Volkswagen is the official automobile of the festival celebrating independent films. Featuring the ...
Truth, the largest national smoking prevention campaign for youth, will reach out to young people at popular winter ski resorts during its truth Orange winter grassroots initiative. Traveling with signature orange truth vehicles rigged with DJ decks, ...
ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played ...
