To boost support of its original primetime shows, Court TV is launching a 10-city tour that will link consumers to network programming. The Seriously Entertaining Summer Tour kicks off June 11 in Washington, DC, and will travel to major fairs and ...
Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 ...
French's Foods has introduced its Cattlemen's barbecue sauces, a long-time staple in the food service industry and in big-box stores, in an 18-ounce size designed for supermarkets. A $10 million launch campaign includes p.r., a sweepstakes and event ...
Midori is at it again: Spanning the country looking for the hippest trendsetters who have "It" to represent the brand at its Web site. With a $2 million-plus budget in hand, Midori has added a new spin this year aimed at including one of the brands' ...
AARP The Magazine brings 45 of its advertisers on the road with a 13-city summer tour. The AARP The Magazine Road Show runs May 21 through August 28, targeting adults 50-plus with stops at fairs, festivals and high-end adult communities. The tour, ...
Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina's Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in ...
Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra's multi-year Six Flags sponsorship. The deal, announced in January, ...
Jagermeister Liqueur likes heavy metal bands. So, its sponsorship of this summer's Sounds of the Underground Tour certainly fits the bill, with a lineup filled with hard-hitting metal and hard-core acts. An inflatable lounge—equipped with air ...
There's no doubt that the Anheuser-Busch Clydesdales are an eye-catcher and the beer maker plans to showcase the horses during its mobile tour to salute the nation's troops. The Here's to the Heroes Tour 2005 includes 16 Clydesdales, a variety of exotic ...
Unilever brings Degree for Men's Suck-Up to the streets for a 10-city sampling blitz that begins this week. The Suck-Up is one of three "In-Action Heroes" featured in Degree's tongue-in-cheek TV spots that purport to sell "action figures" that don't ...
