Topic | Experiential

Pencils, Pensand PDAs?

|  by Chief Marketer Staff

Nearly every family with school-aged children buys clothing, shoes and three-ring notebooks during back-to-school season. But some retailers and several

Hilton Garden Inn Touts Cutting Edge Sweeps

|  by Chief Marketer Staff

Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by ...

This Old House Hits the Road Again

|  by Chief Marketer Staff

Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show's experts, including master carpenter Norm Abram, general contractor Tom Silva, ...

MLS All-Star Game Sees Record Number of Sponsors

|  by Chief Marketer Staff

Major League Soccer has a reason to celebrate when its annual all-star game kicks off Saturday in Columbus, OH. The league said a record-setting level of sponsorship activation would take place at the game— is presented by Sierra Mist— around the city. ...

Court TV Re-brands with 150,000 Premiums

|  by Chief Marketer Staff

Court TV isn't just about trial coverage anymore. To build excitement over its daytime and primetime identities, Court TV launched its largest outdoor campaign in New York City on Monday, seeding 150,000 premiums to consumers as part of a one-day ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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