Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact.
American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day.
Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow.
The U.S. Air Force wants a few good healthcare workers, and it will tour the country to find them.
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.
McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike.