Lexus Drives Promos Court Side for US Open
Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men's Singles Championship to serve up promos right down the baseline of the tennis event.
Lexus is using its advantage as the Official Vehicle of the 2006 US Open and Presenting Sponsor of the US Open Men's Singles Championship to serve up promos right down the baseline of the tennis event.
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network's college football show College GameDay.
Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.
General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers.
MTV is taking over New York, wrapping the city with a host of promotions and events around the 2006 MTV Video Music Awards (VMA). The promotions mark the award show's return to New York City after a two-year hiatus.
Sporting goods company Russell Athletic took off running with a mobile tour last week that will give sports fans the opportunity to win prizes, play interactive games, learn about the company's history and view its new products.
More than 3,300 Mini vehicle owners have taken to the road to drive part or all of a two-week cross-country road trip that is a part of the automaker's Mini Takes the States rally, which shifted into first gear on Monday.
It's hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme "The Joy of Eating."
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.