Topic | Experiential

A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level.

(Ad Age) The glory of Grand Central Terminal got a little touch of Target this weekend when the retailer built a life-size dollhouse in the middle of the station to promote its Threshold home décor line. There are somewhere between 3,500 and 4,000 products on display in the house. Check it out.

(Wall Street Journal) Coca-Cola plans to offer low- and no-calorie drinks in every market in the world and put calorie counts on the front of all drinks it sells. It also said it would stop marketing to children under 12 will work to encourage more physical activity programs in every country it operates. Get the…