Unilever Relaunches Axe with Updated Scent and New Packaging
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.
Unilever, the maker of the male grooming brand Axe, is rolling out new packaging and improved fragrances for the brand this month in an effort to keep up interest for its core market.
Twentieth Century Fox and Fox Home Entertainment are sparking buzz around the DVD release of "Night at the Museum", bringing a piece of the film to life.
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads.
Three sister agencies will work together to bring plans for the WTC Memorial and Museum to cities across the U.S.—and bring in funds to help build the memorial.
Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line
Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage.
Virgin Megastores just keeps signing new loyalty members. The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February.
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales.
VW is trying to bring new meaning to “auto after-market” with an online auction of two items it produced as part of its NBA All-Star Weekend promotion.