Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”
Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.
More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.
ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.
Gap is expanding its Product RED line of cause-related products with kids’ clothing.
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.
Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.
