Emails We Love: Sock It To Me
Learn how etailer Sock Dreams engages customers with newsletter creativity.
Learn how etailer Sock Dreams engages customers with newsletter creativity.
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
Was Beyoncé's decision to release her new album with no hype a sign marketing is dead?
This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.
Social, mobile and e-commerce strategies are vaulting old-school companies like Krispy Kreme, United Airlines and Domino's into the modern world.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.
When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.
Google has updated its terms of service to prepare for the inclusion of Google+ users' names and profile photos in search results, reviews and ads. These "shared endorsements," set to go live on Nov. 11, are meant to personalize recommendations.