Topic | Ecommerce

Made-to-Order Marketing

|  by Richard H. Levey

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Can Groupon Grow Up?

|  by Brian Quinton

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Retail Website Monetization: Do’s and Don’ts

|  by Chief Marketer Staff

Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

Shelf Help

|  by Chief Marketer Staff

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site ( in

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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