The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.
Like everyone else, I can remember at an early age my parents telling me, "Never forget to look both ways before crossing the street." Later on I listened as my eighth-grade teacher, Sister Mary Coleman, counseled us boys to, "Never forget that a gentleman always gets the door for a lady."
VistaPrint Ltd. has entered the marketing services business with two new offerings -- Mailing Services and Creative Services. Both new capabilities will target the company's core small business client base.
A potential subscriber mailing from Utne Reader offers a bookmark, and asks
This week, Meet the Broker features Jerry Connaughton, an up and coming list broker. He spent two years brokering lists in the early 1990s, left, and came back again to the business. He now makes recommendations for publishing and fundraising clients.
Brookstone
Today we meet Regan Adler, director of list brokerage at Worldata. She negotiates for e-mail files and to a lesser extent postal lists, was well as other types of online media for business-to-business marketers.
It's just common sense. Prospects will respond better to mail that addresses them directly or makes a reference to something showing that the marketer understands their needs.
TravelSmith
A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,
