Topic | Direct Mail

Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.

Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates

Neopost USA Inc and GrayHair Software will link competencies in a joint offer to mailers.

Today, we meet Mark Zilling, senior vice president at MeritDirect. He's specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.

Quebecor World Inc. is reviewing the terms of an unsolicited acquisition bid made by R.R. Donnelley & Sons.

Vitacost.com

Standard Mail and standard nonprofit rates increased an average of 3.8% on Monday

At quick glance, shared mail continued to bring in the biggest chunk of Valassis Communications Inc.

Canada Post Corp. reported net income of $90 million on revenue of $7.73 billion during 2008. In 2007, Canada Post generated net income of $54 million on revenue of $7.47 billion.

Today we meet Donna Packer, CEO of Packer List Inc., a Washington, DC firm that specializes in the nonprofit realm. She still believes that the basic formula of mailing the best packages to the best lists remains the best strategy for mailers. However, the current economic downturn is leading her to take fewer chances than…