Topic | Direct Mail

WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.

Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won't be ignored. What do I mean by extreme? Keep reading.

OK, I'LL ADMIT IT: I'M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world

IT'S NOT ALL BAD NEWS. Yes, mailers will be hit with a postage increase next year. But they may be able to save money by drop shipping and commingling.

AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable

How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don't know what misery is. We'll

Pitney Bowes Inc. has acquired Advertising Audit Service (AAS) and PMH Caramanning. AAS provides Web-based tools for customizing promotional mail and marketing collateral, and PMH Caramanning offers loyalty, incentive and certification solutions as well as collateral and reward fulfillment.