Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

January 15, 2021 | by Chief Marketer Staff

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

September 18, 2020 | by Chief Marketer Staff

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

Chief Marketer Videos

September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Marketing Executive Roundtable — Succeeding in the Subscription Economy

A CONVERSATION WITH ONETRUST’S ALEX CASH ON SUCCEEDING IN A PRIVACY-FIRST WORLD

Hyper-Personalizing Your Incentive Trip With Data

Harnessing the Emotional Connection of Immersive Event Experiences

The Third Party Data Deprecation Playbook

Marketing Executive Roundtable – Succeeding in the Subscription Economy

Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

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