Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

January 15, 2021 | by Chief Marketer Staff

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

September 18, 2020 | by Chief Marketer Staff

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

Chief Marketer Videos

December 19, 2022 by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

Call for entries now open

Click here to view the PRO Awards 2023 Call for Entries!

2023 LIST ANNOUNCED

Click here to view the 2023 winners!

A Conversation With OneTrust’s Arshdeep Sood on Creating Personalized Consent-Driven Experiences

The Complete Guide to First-Party Data

Why Consent and Preference Management for Marketers

The Marketer’s Guide to US Privacy

ITA Group White Paper Event ROI

Redefining the Power of Webinars with Measurable Growth Hosted by Chief Marketer

Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

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Key Considerations For Data Privacy Compliance Amid New U.S. Laws

Launching a Retail Media Network: Five Key Steps to Consider

Irish Distillers’ International Marketing Director on Promoting Jameson Whiskey to Global Audiences

One Period Care Brand’s Marketing Journey from DTC to Retail

Lessons Learned From Barbie-Mania: Five Tips for Marketers

How Marketers Can Harness the Potential of Alt-Commerce Retail

Brands on Fire: Shipt CMO Talks Roblox Back-to-School Campaign, Retail Tech and Issa Rae

Chief Marketer Videos

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Event Marketing Communications Lead - Rockwell Automation - Milwaukee, WI

Marketing Director - Diageo - Taguig City, Philippines

Yeni Rakı Marketing Manager - Diageo - Istanbul, Turkey

Marketing Manager - Class of 2024 J%26J MedTech Marketing Leadership Development Program (MLDP) - Full Time - Johnson & Johnson - Cincinnati, OH

HCP Marketing (Manager - Senior Manager) - Karuna Therapeutics - Boston, MA

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