Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

January 15, 2021 | by Chief Marketer Staff

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

September 18, 2020 | by Chief Marketer Staff

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

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September 21, 2021 by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

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Topic | Digital Commerce

Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech

Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey

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