Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
Topic | Digital Commerce
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
Social Media Marketing: Ways Brands Can Improve Reporting
Five Ways Brands Can Make Use of Google’s Cookie Deprecation Delay
On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of Originals Marketing at HBO Max
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