4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.