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Creating B2B Video to Support the Buyer’s Journey
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Data is an integral and constant component of any successful app marketing campaign.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
Here’s what some of the experts at BMA2014 had to say about B2B social marketing.
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.
You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.