Topic | Data

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.

Simply having B2B content isn't enough. To be successful, you need a plan.

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.