Topic | Data

Hispanic Online Best Practices: Notification

|  by Chief Marketer Staff

As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.

What Happens When You Talk to Your Prospect?

|  by Chief Marketer Staff

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

Hispanic Online Best Practices: Access

To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

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