Data

• Data & Analytics

  Marketing to Muslims

  Does Islam scare you? It shouldn’t. U.S. Muslims are a growing market. and they want many of the same things that other Americans do. But you have to sensitize yourself to Ramadan (a month of fasting), Halal (Muslim dietary laws), and Islam’s different take on financial issues. Click here for more on selling to Muslims.

• Agencies

  Sales Lead Management Association Forms

  The Sales Lead Management Association (www.salesleadmgmtassn.com), a new online organization dedicated to helping firms manage their sales inquiries, has formed in Los Angeles.

• Data & Analytics

  Top 10 Up & Coming Teen Sites

  Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.

• Data & Analytics

  Back to School Spending to Rise 7%

  On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they’ll be buying those pencils and books.

• Agencies

  Know What Your Prospect is Thinking

  Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

• Agencies

  Lead Management

  Not too long ago we wrote about one of my personal favorites, web based instant messaging company Meebo. I have used the product since I first read a story of how it caught on in an unlikely place, with our troops…

• Agencies

  Who Likes Grocery Mail? Men Do

  (Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.

• Agencies

  Forget About Money – Kids Change Everything

  Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city.

  But the big honkin’ mother of all lifechanging events is, well, becoming a mother. Or a father, of course.

• Agencies

  Toddlin’ Online: A Real Kid Surfs in Real Time

  Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences.

  How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued his interest.

• Agencies

  Get Acquainted

  If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net