Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here's why.
A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.