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How to Automate Lead Verification
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
Look beyond the flood of big data to create models relevant to more targeted online media buys.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.