Topic | CRM

In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

TEN YEARS AGO, Frederick Reichheld's The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

KATHY'S DESIGNING HER NEW restaurant's kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares

Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.

(Multichannel Merchant) In a world where online security breaches and identity theft are constant news, it's your job as a merchant to make shoppers feel as comfortable as possible with the online buying experience

Procter & Gamble CEO A.G. Lafley urged marketers to "let go" of their brands and bow to consumer wants and needs in his speech at the Association of National Advertisers (ANA) conference on Oct. 6.

Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.

Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.

In the final installment, we turn our attention to the importance of deploying your dashboard in a way that will promote not just usage, but real interactive engagement that leads to learning.