Topic | CRM

Lord & Taylor, an upscale department store chain, has selected the Allink Enhanced offering from Harte Hanks to serve as the backbone of its customer insight, acquisition and retention efforts.

(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer's best friend.

Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project

Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.

Overstock.com has a tag line It's all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

Frederick's of Hollywood has chosen Voxify technology for its inbound marketing and customer service call center operations.

Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant -- or even better are already a positive and necessary part of your customer’s experience

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

(Direct) How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,