CM Asks…What Are Your Biggest Data Challenges?
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.
It’s time to bring the principles of Moneyball to sales and marketing and prove or disprove the unchallenged assumptions and worn-out hunches that have governed marketing for too long.
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market.
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
As the technology to showcase it improves, so does the use of video as an engagement device in email.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Click here to view the 2023 winners!