Topic | CRM

As goes Manitoba, so goes the whole of the Great White North? Air Miles, a Toronto-based loyalty program, certainly hopes so: The program's partners that

Getting people to sign up for loyalty programs is no problem. But getting them to actually use the programs is another story

Merkle, which had formerly touted itself as a database marketing firm, has changed its brand image to

Choice Hotels International, Inc. has tapped Edward J. Valle to serve as chief marketing strategist.

Cruise firm Holland America Line has rolling out the Mariner Society Rewards Program, a new loyalty scheme.

Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.

Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker's Take, follows.

Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

Don’t be surprised to find your loyal customers are greeting their rewards statement with a shrug. According to a recent study, more than two-thirds of all consumers rate their satisfaction with their statements seven or lower on a scale of one to ten.

Webloyalty.com has partnered with Clipper Magazine, a nationwide coupon