Topic | CRM

Laying a Firm Foundation

|  by Chief Marketer Staff

You've seen the headlines: 40% return on Acme's latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

New Shooters at Harrah’s

|  by Chief Marketer Staff

When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

Check Your Alignment

|  by Chief Marketer Staff

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

One-to-One Upmanship

|  by Chief Marketer Staff

You've heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

Hey You!

|  by Chief Marketer Staff

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

Collectible DATA

|  by Chief Marketer Staff

Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

ROYAL TREATMENT

|  by Chief Marketer Staff

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

Sector Schism

|  by Chief Marketer Staff

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

CM 200

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