Topic | CRM

Laying a Firm Foundation

|  by Chief Marketer Staff

You've seen the headlines: 40% return on Acme's latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

New Shooters at Harrah’s

|  by Chief Marketer Staff

When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.

Check Your Alignment

|  by Chief Marketer Staff

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

One-to-One Upmanship

|  by Chief Marketer Staff

You've heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

Hey You!

|  by Chief Marketer Staff

Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn't get the

Collectible DATA

|  by Chief Marketer Staff

Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps


|  by Chief Marketer Staff

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

Sector Schism

|  by Chief Marketer Staff

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


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CHIEF MARKETER 200 Winners Announced

CM 200

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