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CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.