How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
Topic | CPG Brands
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley's vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
