Topic | Content Marketing

The Mx Group

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The Mx Group – This Burr Ridge, IL-based Top Shop recently launched JourneyMax, an automation strategy, content and campaign management solution designed to help B2B marketers realize the potential of their marketing automation investment. A new product homepage created for client Wonderlic resulted in a two-thirds increase in sign-ups. The Mx Group is a Certified…


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TriComB2B – This Top Shop formed a strategic alliance with Acadia Lead Management Services, launching Omnibound Demand Generation, a platform based on strategic content marketing approaches. The Dayton, OH agency also made the leap into app development—complete projects have included a customer-facing troubleshooting app for a Fortune 1000 industrial manufacturer and a training video app…


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Yesler – This demand creation agency in Seattle has account teams structured to provide a measurable approach to client needs. The acquisition of marketing automation/sales enablement agency Lead Lizard expanded the shop’s service offerings and client portfolio. In-house activities include Toastmasters meetings and a B2B book club. A thought leadership campaign helped client Mindtree cut…

VantagePoint Marketing

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VantagePoint Marketing – With over two decades of food service experience and eight current clients in the space, VantagePoint understands the unique challenges of the industry. To support S&D Coffee and Tea’s presence at the National Restaurant Show, the Greenville, SC agency helped them reach out to 140 key prospects with a dimensional mailer (featuring…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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