The Mx Group – This Burr Ridge, IL-based Top Shop recently launched JourneyMax, an automation strategy, content and campaign management solution designed to help B2B marketers realize the potential of their marketing automation investment. A new product homepage created for client Wonderlic resulted in a two-thirds increase in sign-ups. The Mx Group is a Certified…
TriComB2B – This Top Shop formed a strategic alliance with Acadia Lead Management Services, launching Omnibound Demand Generation, a platform based on strategic content marketing approaches. The Dayton, OH agency also made the leap into app development—complete projects have included a customer-facing troubleshooting app for a Fortune 1000 industrial manufacturer and a training video app…
Yesler – This demand creation agency in Seattle has account teams structured to provide a measurable approach to client needs. The acquisition of marketing automation/sales enablement agency Lead Lizard expanded the shop’s service offerings and client portfolio. In-house activities include Toastmasters meetings and a B2B book club. A thought leadership campaign helped client Mindtree cut…
VantagePoint Marketing – With over two decades of food service experience and eight current clients in the space, VantagePoint understands the unique challenges of the industry. To support S&D Coffee and Tea’s presence at the National Restaurant Show, the Greenville, SC agency helped them reach out to 140 key prospects with a dimensional mailer (featuring…
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Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.
Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.
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Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
