Topic | Content Marketing

Arketi Group

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Arketi Group  – A strategic public relations effort Arketi created for point-of-sale solution NCR Silver resulted in 4.4 million media impressions from major outlets like Fox Business and Yahoo! Small Business. This Atlanta Top Shop expanded employee count in several key areas, including search engine marketing. The account services team recently participated in a two-day…

Bayshore Solutions

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Bayshore Solutions – Tampa is home for this digital agency, which created four distinct websites with consistent online branding and appropriate personas for specific messaging for Quality Distribution’s tank truck network. The new sites provided easy access of information to customers and prospects in sectors like oil and gas. Significant investments were recently made by…

DWA

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DWA – San Francisco’s DWA aligns three pillars—strategic communications consulting, omnichannel media and data and analytics—to serve technology clients. It expanded into Germany this year, the world’s third largest tech market. To help IT management company SolarWinds grow its subscriber based, DWA improved their search capabilities, improving product download volume by 51% year over year.…

Gage

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Gage – This independent Top Shop is headquartered in Minneapolis and has offices in Seattle. Gage worked with Zep Inc. to introduce a line of brewing sanitation products with the tagline “It’s Your Passion, Keep it Clean.” Supported by events, social media, PR and games management, the program drew several hundred legitimate leads. Agency activities…

Gyro

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gyro – To help U.K. landscaping/flooring solutions provider Marshalls increase membership in an installer certification program, gyro created the “Registered and Proud” digital, print and radio campaign, increasing requests to join by 184%. CEO/COO Christoph Becker regularly holds “15 minutes from the gyro front” live broadcasts to update the agency’s numerous global offices. This New York-based…

Jackson Marketing, Motorsports & Events

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Jackson Marketing, Motorsports & Events – Jackson’s B2B areas of expertise include transportation, distribution, logistics, construction equipment, automotive and manufacturing. The Greenville, SC shop also has extensive experience developing programs for dealers and distributor networks. To help Uniroyal enter the commercial truck tire business, Jackson created integrated support including a new website, in-store initiatives, webinars,…

Magnetude Consulting

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Magnetude Consulting – To help a client create a unique content marketing program in a noisy market segment, this Newton, MA Top Shop developed a monthly infographic series, fielding surveys to a custom audience. The initiative generated leads, media coverage and brand awareness for a brand on a limited budget. Team members from different disciplines…

nFusion

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Recent changes at this Austin agency include the debut of the nFusion Accelerator, a CMO consultancy to help marketing leaders create change, and the creation of a content marketing studio. Campaigns created for client AMD across all major business units including brand and retail produced sellouts of featured SKUs and beat all modeled response goals.…

R2integrated

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R2integrated – This Baltimore Top Shop has two core practice groups dedicated to building integrated cloud solutions and demand generation initiatives. It acquired CatapultWorks and Make Me Social in 2015. R2i worked with the American Marketing Association to create a thought leadership campaign for IBM/Silverpop, featuring roundtable breakfasts. The content was recorded and leveraged to…

Schubert b2b

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Schubert B2B – This 100% B2B-focused Top Shop integrated Internet and trade publication promotions to build brand dominance in rubber technology for Total Cray Valley. Revamped booth graphics and collateral rounded out the campaign to strengthen TCV’s presence on the road. An integrated digital marketing approach combines inbound lead gen tactics with outbound tactics to…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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