Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey
In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind
In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind
KFC is preparing to launch a new global tag line for its products in TV and print, and it's preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.
Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean. Three winners will receive appliances from the Elite line. People can submit 30-90 second video confessions through Sept. 6. Visitors can vote for their favorite videos from Sept. 11 through Oct. 1. Interestingly, many…
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.
2008 PROMO Interactive Media Awards
Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.