Topic | Content Marketing

Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.

Like most everyone in this nation, I

A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind

KFC is preparing to launch a new global tag line for its products in TV and print, and it's preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.