Topic | Case Study

Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.

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Pivot Point Marketing As nimble as its name suggests, Pivot Point is adaptable and ready to change course to accommodate complex needs in today’s ever-evolving markets. With expanded social media and digital capabilities and increased marketing staff, this Top Shop supports many causes such as breast cancer and runs leadership conferences for teen girls. The…

Infinity Marketing Team, Inc. IMT offers one-stop shopping from both an agency and internal fabrication perspective, including the ability to deliver custom event swagging and large-scale props for studio sets and tradeshow environments. When HP’s biggest printer launch in a decade required the company’s biggest launch event ever, IMT built a three-story high, 30-foot wide…

HANGAR12 – With a focus on CPG clients, HANGAR12 developed a holiday instant-win game and sweepstakes for Frigo Ricotta Cheese to educate consumers about the wide variety of ricotta uses. Players had to view recipes to participate and 620,000 did. But the big prize? Sales were up 8.5% versus YAG. This shop relaunched its website…

The Marketing Arm Activation agency Alcone Marketing Group and Platinum-Rye Entertainment, a provider of celebrity and talent management services, now report to The Marketing Arm’s leadership team. This digital doer designed a new methodology for social intelligence and deployed a cloud-based, neuro-tracking approach to understand what people “see” in its communications. A sampling event, virtual…