Topic | Branding


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McMillan – B2B brand strategy and campaign planning are the core focus areas for Ottawa’s McMillan. Since 2015, the 20-year-old agency has focused exclusively on B2B, a move that has led to revenues nearly doubling. An immersive experience developed for enterprise data protection management firm Commvault helped connect the brand with VMworld attendees, resulting in…


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Mobium – To help Stan Johnson Co. rise above industry Goliaths, Mobium positioned the real estate firm as “Going Beyond,” highlighting the benefits customers received from its brokers. The rebranding resulted in a 77% increase in website traffic and a 51% increase in property sales collateral downloads. The agency has its own programmatic advertising platform,…


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Movéo – Chicago is home for this Top Shop, which was recently designated a Google Partner agency. Chemical company Hallstar engaged Movéo to create a new concept, “Let’s Work Wonders,” including a complete website redesign. Within three months, total visits increased 23.3% and the average visit length and number of contact forms submitted each went…

Slack and Company

|  by webdesign

Slack and Company – Chicago’s Slack & Co. is a member agency of the Worldwide Partners independent marketing network, and CEO Gary Slack leads Worldwide B2B Partners, a subnetwork of B2B agencies. The agency recently expanded into larger North Michigan Avenue offices, and brought back Marc Blumer to lead its demand generation strategy practice. A…

Integrating a New Brand Strategy: 4 Tips

|  by Marie Chan

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

3 Strategies when Buying Programmatic for Branding

|  by MichaelAaron Flicker

While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards 2022

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