McMillan – B2B brand strategy and campaign planning are the core focus areas for Ottawa’s McMillan. Since 2015, the 20-year-old agency has focused exclusively on B2B, a move that has led to revenues nearly doubling. An immersive experience developed for enterprise data protection management firm Commvault helped connect the brand with VMworld attendees, resulting in…
Mobium – To help Stan Johnson Co. rise above industry Goliaths, Mobium positioned the real estate firm as “Going Beyond,” highlighting the benefits customers received from its brokers. The rebranding resulted in a 77% increase in website traffic and a 51% increase in property sales collateral downloads. The agency has its own programmatic advertising platform,…
Movéo – Chicago is home for this Top Shop, which was recently designated a Google Partner agency. Chemical company Hallstar engaged Movéo to create a new concept, “Let’s Work Wonders,” including a complete website redesign. Within three months, total visits increased 23.3% and the average visit length and number of contact forms submitted each went…
Slack and Company – Chicago’s Slack & Co. is a member agency of the Worldwide Partners independent marketing network, and CEO Gary Slack leads Worldwide B2B Partners, a subnetwork of B2B agencies. The agency recently expanded into larger North Michigan Avenue offices, and brought back Marc Blumer to lead its demand generation strategy practice. A…
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
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