Topic | B2B

Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.

Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.

Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?

Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.

Think the road to a B2B sale is straight and narrow? Think again.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.