Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Do your sales and marketing teams work well together? Here's five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
Add wholesale insurance broker and underwriting manager Burns & Wilcox to the list of companies sinking a hole in one with B2B sports sponsorships.
The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences
Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity
Miss any of our most popular B2B and martech stories in April? Here’s a recap.
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today's environment.
Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler.
Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.