Topic | B2B LeadsCon

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.

Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.

Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.