Simply getting on prospects’ radar is a major hurdle in B2B lead generation today. Every channel is clogged with marketing—both good and bad—and marketers are challenged to make the most of their automation investments and create content that connects.
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
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For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
It’s great to generate a high volume of quality B2B leads. But it doesn’t mean much if those leads don’t convert. Figuring out how to engage with prospects with the right messaging at every point in the funnel and turn them into paying customers is the B2B Holy Grail.
Content marketing is an essential part of any B2B lead gen strategy today. But in a marketing landscape where everyone is sharing content seemingly 24/7, how do you make your brand standout?
