Topic | B2B Email

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.