Topic | B2B Content Marketing

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.

Content consumption and production trends for B2B marketers to consider.