Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
Topic | B2B Content Marketing
Report: Marketers Face Challenges With Measuring Engagement and ROI of Content
According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.
Your Content Crisis Won’t Solve Itself
Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.
Content Consumption and Production Trends for B2B Marketers
Content consumption and production trends for B2B marketers to consider.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!