
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.
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