Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
Topic | Augmented Reality
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
3 Augmented Reality Trends That Will Define Marketing in 2019
This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.
American Express on How and Why AR Works for the Brand
Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game.
