Topic | ABM

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Account based marketing (ABM) is no longer just an option. It is a critical component of every B2B marketer’s toolbox.

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

There are different account based marketing (ABM) models that apply based a company’s customer base and needs.

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.