The success of its Web site will help light bulb marketer Topbulb save money by reducing the page count of its next big print catalog, slated to mail next month.
The year-old site’s business increases by about 2% weekly, and currently accounts for 10% of the company’s overall sales, says president and CEO Philip H. Bonello. The last edition of the main catalog was 104 pages; the new one will have a page count in the 90s.
Some products will be phased out of the print catalog but included in an index referring people to the Web site (www.topbulb.com). But don’t think this is a step toward eliminating the print catalog completely.
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