Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.
Last year the Mud Hens, a minor league baseball team, implemented the ExactTarget Extensions Network, which enables the organization to integrate its e-mail platform with dozens of other applications, including Microsoft Dynamics CRM. The Mud Hens can now almost instantaneously access fairly specific sectors of its customer base and send them highly targeted, immediate messages and offers.
For example, the Mud Hens rent out their stadium
Network
