TMN Group plc will acquire Tapps b.v. an online marketing company in the Netherlands, for 5.7 million pounds ($11.2 million).
“The online direct marketing sector is experiencing rapid growth and TMN is exploiting opportunities to grow its presence in the sector and control more of the advertisers online spend,” said Mark Smith, CEO of TMN, in a statement. “Tapps has built an excellent reputation in The Netherlands and is the ideal partner to support TMN’s expansion into the European market.”
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