Social Fresh weighed in this week on creating great content using research, offering some tips on how research can get people’s attention.
The article suggests that marketers use research that first answers a common question to get people’s attention, and to decide what type of research they’d like to become known as a 
source for. Keeping messages simple and clear is also key, as pretty pictures and infographics will only keep a readers attention for so long.
Click here to check out the Social Fresh report.
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